Social Media Marketing

We must check and audit how your brand is doing across the online social space. With a perfect picture of who its audience is and what kind of content they desire, we will go ahead and strategize accordingly.

Discovery, however, can be multifaceted and with several factors. It may entail various factors including the social channels selected, how to optimize to the brand they are, the ROIs they are bringing in and so forth.

It is at this stage where we take a deeper look at the demographics that define who the audiences really are. However, the essence of doing that is to ensure that the strategies launched reach as many people as possible and go further to earn leads and perhaps convert them.

Strategizing is not something that happens overnight though. We have to hold a series of meetings or go back and forth until we all are in a consensus. The duration required to strategize varies, however, albeit it culminates in the rolling out of the campaign.

The foundation of social media marketing strategy is determined by the clear social media goals and objectives, techniques and specific social tools like (Instagram Stories, Facebook Live) to achieve the success. We create a strategic plan, incorporate social media goals with business objectives to ensure we address the identified gaps with a defined direction that could be either paid social ads, business blog or any other strategy.

Well, this stage may look a little easy to execute, a no-brainer even. But considering that it will be alive throughout the entire period of the campaign, optimization requires some skill to keep going.

We are social media marketing gurus, and that means our box of tricks is quite extensive. We do use Hashtags, schedule posts or skillfully use videos, imagery, and memes to drive the message home. Other than these, we stay online 24/7 and respond to queries promptly.

In our efforts to drive more engagement, we create time for interacting and connecting with audience we are trying to reach. This is beneficial because it increases the users dwell time and presence on your social media which is valuable to SEO ranking since algorithms consider the level of engagement when displaying your posts to the audience.

At the end of your campaign, we must track its progress, analyze the data and optimize it further. Tweaking it is an ongoing procedure and will help minimize the errors and maximize the ROIs.

The good thing with a social media marketing campaign by us is we come with all the experience and expertise we have. So, chances of making any notable losses are minimal even when we will keep expanding the fan base.

We include analysis and measurement in every social media strategy to evaluate what is performing and what is not working.

These efforts enable us to measure the success of social media strategy and craft a better strategy for continuous future improvement.