7 Best SEO Reporting Tools for Digital Marketing Agencies in Kenya

7 Best SEO Reporting Tools for Digital Marketing Agencies in Kenya


Have you realized why your business competitors are shining online and they continue to earn traffic, higher engagement rates and generate leads which they convert to customers?

It’s a simple secret. They are conducting SEO auditing on their websites.

When it comes to SEO, you will need to track the performance of your website to understand how you can improve its visibility on search engines such as Google.

There are several SEO reporting tools but some are more effective than others. Whilst some are free tools others you have to pay to use. Analyzing your website SEO position is essential to give you insights that you can apply to make strategic decisions that will help you get top rank on search engines and defeat the rest of your competitors in digital marketing.

Let’s look at some of the most reliable analytics and reporting tools that you can utilize and promote your website.

1. SEMrush

SEMrush evaluates the state of your website SEO and blogs, and backlinks audit distinguishing the quality links and spammers.

It provides an overview of the best ranking keywords in your site indicating the organic position of your page and it also analyses the keyword strategy for your competitors, link building analysis, social media analysis among other useful analytics. Internet marketers have relied upon it on content marketing because it conducts quality keyword research unearthing appropriate phrases that your prospective customers are using to search for businesses within your sector.

2. MOZ

Moz Pro is a seamless software that provides super analytics and SEO reporting tools for online marketers. It has an SEO toolbox that indicates reliable keywords which you can exploit to improve the website rank on Search Engine Results Pages (SERP). With MOZ, content marketers can also carry out on-page SEO, link building, rank tracking and generate customized reports.

It has the resources to help in auditing and enhancing the faster crawling of your website pages. It offers a one-month free trial and then paid packages.

3.Check My Links

Whether internal or external, broken links can drive visitors away. To ensure every link is functioning properly, Check My Links is an effective tool link checker that will help you to build quality links. It crawls through your website identifying all the working links and also detects and highlights the broken ones within a few minutes.

This platform is mostly used by content editors, web designers, and developers to confirm that every link is functional.

4. Google Analytics and Google Search Console

Google Analytics helps webmasters track the rate of traffic which your site receives. While Google Analytics does the site indexing and crawling your website to suggest the keywords which customers are searching to find you on Google, the Google Search Console is a perfect tool SEO that analyses and provides a comprehensive performance of your top links. It is also possible to integrate google analytics with landing pages. This is a great tool that can boost content optimization on your website.

5. SEO Quake

SEO Quake has a browser extension that checks your SEO as well as auditing both the internal and external links. It also evaluates the performance of your competitors to enable you to track your efforts and strategize for better ranking. It is a must-have tool that I can recommend for you to boost your SEO efforts.

6.Keywords everywhere

Keywords Everywhere is a Google Chrome extension that compiles data from different platforms such as Google Analytics, Google search console among others to provide the target keywords for your website and also assess the performance of your competitors. It offers insights on PPC, Search volume and the competing keywords.

7. Ahrefs 

Ahrefs is one of the best SEO tools which business and SEO masters are using in Kenya. This tool extensively scrutinizes your current state of SEO and suggests the area to focus on improvement.

Additionally, this SEO tool performs SEO competitor analysis determining their strengths and weaknesses. Having the know-how about what your competitors are doing provides you with flair to capitalize on the best strategies that enhance the great performance of your website on the search engines.

There are many SEO reporting tools you can use to establish how your website is performing on search engines. However, an effective SEO reporting tool should track and analyze your website position, the state of competitors, links monitoring, keyword monitoring, and provide appropriate suggestions.

It should also be cost-effective, giving a customized report that clients can easily interpret. Getting professional insights from SEO agencies like httpss://cystempoa.co.ke/ can save you time and money by doing robust SEO for your website.

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